Monday 10 February 2020

3 Important Features to Keep in Mind While Using Wood Store Display Fixtures


When a retail store owner decides to open the store, he needs to think about many things like which wood store display fixtures to use, displaying what items on these fixtures, how to place them, which color to choose and so on. Coming to the first question, which display fixtures to use, gondolas constructed from slat board look appealing for showcasing apparel. Used with metal Slatwall shelves, gondolas are a versatile fixture and display every accessory in the most stunning manner. Then, 2 tiered and 3 tiered wooden tables also work wonders for displaying different merchandise altogether. 

Wood Retail Store Display Fixtures


Placement of Display Fixtures

The next important point is where to place these display fixtures. Many online surveys reveal the fact that people prefer buying from brick and mortar stores over e-commerce stores as the former option gives them the freedom to touch and feel the products before buying. So, the key takeaway is placing your merchandise in such a manner that customers can connect them instantly by touching and feeling them. Not to forget, place merchandise at eye-level so that customers can view them easily.

Color Scheme is Important

In order to give your store a unified theme, prefer purchasing Wood store display fixtures in standard finishing like black, brown, etc. These finishing go well with all store themes and keep the focus of customers on the merchandise instead of display fixtures. 

Try Cross-merchandising

Do not ignore the power of cross-merchandising. It is one of the easiest ways to increase sales volume and average order values. For instance, place kids’ toys along with baby-centric gift cards if you are dealing with kids’ toys. This leads to impulse purchasing and gives a constant reminder to a buyer to purchase gift cards also along with toys

Lastly, purchase portable Wood Store Display Fixtures so that you can use your space in a better manner. Moreover, using portable display fixtures also allows re-merchandising your store from time to time.
So, follow these tips and you will definitely get great results by using high-quality wood display fixtures at your retail store.  

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