3 Ways to Determine the Right Location of Retail Cash Checkout Wrap Counter

It is no more a hidden fact that retail cash checkout wrap counters play a vital role in encouraging impulse buying and driving sales of a business. The wrap counters should be used for placing such items that are small in size and create an immediate need to buy among targeted customers. For instance, if you are running an apparel store, then it is recommended to place hankies, socks, gift items, etc., on these counters. Once it is decided which items need to display, then comes another important step: deciding the location. 

It is necessary to place these counters at such a place that is easy to find and noticed by customers. If you are still unable to get an idea of where to place them, consider these following factors and choose the best location in your store.

Availability of Space: The space of a store will easily determine the right location of the counter. If you have ample space in a store, then you can purchase L or U-shaped counters. Otherwise, opt for retail wrap counters in a simple design. Another important point is to leave ample space in front of the counter so that customers can stand comfortably.

Merchandising: Choose your merchandise strategically while placing over Customer Cash Wrap Counters. For instance, if you are running a stationery shop, then try to place only three or four items on the counters like pens, staplers, wrapping paper, etc. Placing limited items help in attracting customers’ attention and give them space also to place their purchases and handbags on the counters.

Lighting: One of the best ways to decorate the cash wrap counters is using ideal lighting fixtures. Accent lights and task lighting are the best ways to highlight your counter and merchandise placed over it both in a big or small store. So, try to place the counters at such space in a store where lighting fixtures are easy to install.

Every customer spends a few minutes over the Retail Cash Checkout Wrap Counter. So, try to cash it by placing the counter at a convenient location and adorning it with the right mix of merchandise.