Cash Wrap Counters: An Inexpensive and Perfect Sales Tool in a Retail Store

 

What is the best time to start conversation with customers when they are at your retail store? If you think during shopping your employees can converse with them, then it is a bad idea. Customers do not like any kind of disturbances when they are doing the mindful shopping. Therefore, the best time to initiate conversation with them is at Cash wrap counters. These counters are billing counters where customers stand comfortably and wait for his billing turn.

In retail industry, these counters are also known as cash wells and cash wrap customer counters. These counters are not ordinary counters; they connect employees with customers instead. If a customer has any issue regarding merchandise or he wants to gather any information, he usually asks such question at the billing counter. On the other hand, cash wells give equal opportunity to employees of the store to cross-sell and up-sell the merchandise by placing high-margin products over them.

It’s Perfect Time for Impulse Purchasing

When a customer stands at the billing queue, he gets ample time to look around and view those products, which he has not noticed before. These products may vary from chocolates, hankies or socks set, pocket diaries, calculator to reward programs. These merchandise encourage customers to make impulse purchasing as they do not require much decision making effort. So, the result is customers end up picking his favorite item from cash wrap counters. It is a like a win-win situation for both. Customers do not make much effort in finding a product of his interest and employees benefitted with the increased sales.

Tips for Increasing Sales at Cash Wrap Counters

A retailer needs to weigh certain factors while keeping such items on the counters. The tips are:

1. Attractive packaging of the product
2. Placing merchandise at customers’ eye level
3. The merchandise does not occupy much space on the counter
4. The merchandise should be reasonably priced with high profit margin

Therefore, if you have not used the billing counter of your store with this perspective, it is the best time to make experiment. Place small-sized merchandise on your cash wrap counters and see the results.

Visit now:: https://rdodisplay.weebly.com/